CT Creative Studio is the paid advertising arm of Christianity Today; where organizations can place sponsored articles about their mission in front of the eyes of readers. For over 130 campaigns over the course of 4 years, the challenge has been to create engaging illustrations for topics as wide ranging as church finances to advocacy for people affected by Albinism in Africa. Branding was open-ended for the majority of projects, meaning we had complete creative freedom for visual look within the constraints of tight turnarounds—usually 24 hours or less.
He Gets Us
19 different He Gets Us campaigns were an exception to our usual work in that we had a brand guide to follow. Working within the bounds of such a visually distinct brand was an enjoyable design challenge.
"The Black Church" PBS Documentary
In 2021, PBS released a documentary chronicling the history and importance of the Black Church in America. PBS had already created a compelling visual identity for the series, and it was our task to follow that framework in promoting the show on CT Creative Studio. A full case study for this campaign can be read here.