Palm Beach Atlantic University
Big spirit for a small school.
PBA was a fast-growing school in need of a variety of marketing materials from billboards to t-shirts. The objective was to keep up with evolving design standards across a multitude of departments, and make sure the school's warm and sunny soul shone through in every piece.
AMP Program Brand Identity
The birth of a new academic program required its own fresh visual identity. The goal was to create a look that would be distinct without clashing against the school's overall branding. The result was the program's own spin on the school's steeple logo; combined with a peaceful oceanic color pallette.
